Boston-based Localytics, a mobile engagement platform, acquires Berlin’s Tapglue

Localytics, the Boston-based cell engagement platform, has acquired Berlin’s Tapglue, which available cell app builders an API and backend services to enable them to conveniently insert social attributes to their applications. Conditions of the deal continue to be undisclosed.

In what I’m likely to dub as at least partly an acqui-seek the services of, the invest in sees Localytics open up a new Berlin workplace — its second in Europe, adding to an existing presence in London — to be led by the Tapglue workforce.

In the meantime, the Tapglue platform is being shuttered, however it will are living on as an open up resource presenting and produced accessible for cost-free to the cell developer neighborhood.

Of observe, the acquisition signals the merger of two Techstars Boston startup accelerator software graduates: Localytics graduated in 2009, and Tapglue in 2016.

Tapglue was started in 2015 by Norman Wiese and Onur Akpolat to make it simpler for builders to insert a social layer and other engagement attributes to their applications. This provided all of the significant-lifting inherent when integrating the social graph of existing social networks, these as Facebook, and adding native social networking attributes to an app.

“[Localytics] acquired the tech and workforce,” Wiese advised me in an email. “The managed Tapglue platform won’t be continued however, it will be accessible entirely open up resource transferring ahead, creating it the most complete open up-resource platform for social engagement features”.

Wiese also suggests that Tapglue and Localytics started discussions previous year while the former was in the middle of fundraising for its following round. “Localytics received fascinated in acquiring us and the concept of joining forces received more concrete,” he suggests.

“After numerous discussions it received crystal clear to the Tapglue workforce that joining Localytics is a excellent possibility to attain our aims in a more robust set up, with more assets at hand and at international scale”.

To that stop, I’m advised that Germany, and especially Berlin, is at the moment a single of the most critical ecosystems for Localytics in Europe. “They had been wondering about opening a presence for a while. The acquisition possibility produced this selection a lot simpler as they could receive a solid local workforce with an existing community and client foundation,” adds Wiese.