First look: DatePlay, a new dating app from The Apprentice finalist Vana Koutsomitis

DatePlay, a new courting application co-launched by The Apprentice finalist Vana Koutsomitis, is gearing up for a public Beta start, which TechCrunch understands could be as quickly as tomorrow.

The idea, which Koutsomitis to start with pitched on the U.K. television exhibit again in 2015, promises to ‘gamify’ the online courting expertise by possessing customers operate via a collection of mini-games or quizzes.

How to play

How to participate in

It will then use the individuality facts the quizzes collect, coupled with the app’s personal matching algorithm, to enable discover you a opportunity date.

Whilst DatePlay is nevertheless to hit the Application Store, I managed to get my palms on an early create of the application, which, I’d warning, could nevertheless transform prior to start.

I also comprehend that the system staying utilized by Koutsomitis and DatePlay’s other co-founder Joris Magenti has been to maintain the Beta version as uncomplicated as doable even though the startup seeks responses. The imagining is that it is often far better to incorporate characteristics later somewhat than have to take away them.

Right after signing in by means of Facebook, DatePlay clarifies ‘How to Play’.

The center screen is the place the gaming action can take area and is made up of a collection of BuzzFeed-fashion many option quizzes.

Each individual query provides you with four different answers in the sort of four different pictures.

Some of the concerns seem to be incredibly random and just for entertaining, even though other individuals, these types of as asking you to choose your favourite area to go on a to start with date, are a lot more specific.


BuzzFeed fashion many option

There also would seem to be a honest quantity of overlap to the concerns and themes in common, presumably to enable discourage you from making an attempt to game the technique.

In point, Koutsomitis told me previous year that the entire plan guiding DatePlay is to get rid of ‘self reporting’: the tendency to create an online profile as you’d want to be found somewhat than how you basically are, commonly encouraged by sort-filling styled courting sites, these types of as eHarmony or Match.

At the exact same time, by generating an try to match folks centered on how suitable their individuality sorts are —  I’m told that there is a lot a lot more likely on below the hood than is staying surfaced  — DatePlay wishes to keep away from the superficiality of apps like Tinder.

The still left screen labeled ‘Date’ is the place you will discover potential matches, together with a compatibility score centered on individuality facts garnered from the quizzes you’ve taken. Similar to Tinder, you swipe in opposite instructions to like or reject a match.

The suitable screen labeled ‘Chat’ is the place you can message any mutual matches. At the top rated of the screen it demonstrates you attributes you have in frequent with your match, centered on the answers you each gave.

How well does it pan out in practice? The short remedy is, only time will explain to. Like any new courting application, at the time it launches, DatePlay will be seriously reliant on community results to make sure there are sufficient customers to put its matching algorithm via its paces.

I gather the program is to roll out in a number of critical cities in the U.K. to start with. I also noticed a share button in the top rated still left-hand corner of the key screen, encouraging you to publish DatePlay questions on Facebook.

In my short time with the closed Beta, I only obtained two opportunity matches. A single was Koutsomitis herself, and being aware of she’d most likely kill me if she knew I was creating this publish, I swiped still left and instantly closed the application.

A number of minutes later, nonetheless, I felt compelled to open up DatePlay at the time again, the place I was requested to remedy this very crucial query on Loved ones Guy:


A incredibly crucial courting query

I’ll enable you guess the remedy.







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