Norwegian startup Gobi lifted $five hundred,000 at a $15 million valuation to take on Snapchat with its “Stories” interaction resource. The system permits customers to make general public and private teams where by customers can share images and videos that continue to be close to for three times just before vanishing into electronic pixel-dust.
“We originally created a Snapchat group for our college or university,” states Kristoffer Lande, Gobi’s CEO. “And the group speedily grew to 4,000 customers. Snapchat was not a huge enthusiast, so they shut it down following about 24 hrs. Everybody liked the community group, nevertheless, so we resolved to make our very own app.”
Just one of the employs for the app is to ask for views no matter whether someone thinks your shoes are warm or not, or no matter whether you ought to invest in a particular shade of sun shades.
“Gobi is created to place interactivity at your fingertips,” states Lars Erik Fagernæs, the company’s CTO. “We acquired that our customers typically ask for each and every other’s views in the app. Gobi now solves this by allowing them do it with one particular straightforward phase. The interactive stickers can be additional on major of the snaps, and then the viewers will be able to tap and interact with them.”
The interactions range from straightforward up or down votes to links, embedded videos, audio tracks and much a lot more.
A “group” can consist of everything from two individuals to a number of hundred thousand members. They are typically based mostly close to passions, locations, clubs, teams of good friends or functions.
The organization has a number of angel investors, including Olympic gold medalist Petter Northug and billionaire salmon farming heir Gustav Witzøe.
“The financial investment is a match changer for us,” states Lande. “The product is now all set, and the financial investment will assist us executing on our the start method afterwards this year.”
The 1st model of the app was at first launched in August 2015, and has given that grown to close to 70,000 customers.