Italy’s MotorK, a company that offers digital services to the automotive industry, raises $10M Series A


MotorK, an Italian firm that features a amount of digital merchandise to the automative business, has lifted $10 million in Collection A funding. The round was led by 83North, with participation from Zobito, a Swedish personal equity and VC agency.

Established in 2010 and launched at Mike Butcher’s GeeknRolla convention the identical 12 months (oh, how I pass up those days when no person realized my name), MotorK was, in co-founder and CEO Marco Marlia’s own terms, established up to “revolutionise the creation, management and conversion of prospects in the automotive sector by the electric power of digital”. The company’s merchandise and companies goal to help the automotive provide chain provide more car vehicles, from assisting dealers construct an on the net existence to giving a much better vehicle purchasing experience to customers.

“Our thorough close-to-close tactic looks immediately after the profits cycle of a vehicle. We’re now servicing ninety for every cent of European vehicle brands and about 100,000 dealers,” says Marlia.

Amongst its offerings are DriveK, a new European vehicle marketplace that could be regarded a competitor to a thing like Carwow, and a SaaS system for vehicle dealers known as DealerK. The firm also operates World wide web Motors, which statements to be the biggest digital automotive function network in the EMEA location.

Noteworthy, this is the 1st time MotorK has taken outside funding, possessing bootstrapped the firm, and says it’s been rewarding for the last six decades. It also statements “triple-digit development 12 months on 12 months,” (as imprecise as that is) and has expanded from its house turf of Italy to Spain, U.K., France, and Germany. I’m told the new cash will be applied to enter other European markets.

Laurel Bowden, Spouse at 83North, said in a assertion: “Today’s announcement is a reflection of our dedication to supporting best talent in the European tech sector as we find to incorporate benefit to business people with our in depth network and experience of substantial development companies. We share a popular running philosophy and we appear forward to collaborating with the MotorK crew.”



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