When Lume Cube initial crashed into the world’s consciousness, they did so with an $eighty smartphone-managed, waterproof gentle aimed at the GoPro-loving serious sports activities industry. These days, the enterprise introduced a Kickstarter marketing campaign for Everyday living Lite, its followup. Life Lite is 33 percent less vivid, but also 50 % the price and 50 % the size. The new addition is aimed at individuals taking pictures live movie with smartphones.
“We hoped this was heading to be effective,” reported Lume Cube’s founder and CEO Mornee Sherry in an interview previous 7 days. “And the original Lume Cube is now readily available for sale in extra than 45 nations around the world.”
The original Lume Cube turned a darling of serious sports activities lovers all over the entire world, but the cube-shaped gentle was too large and too dear for some of the company’s prospects. The reaction turned the Life Lite. Waterproof to 30 feet (10m) and outputting up to one,000 lumens, the gentle isn’t as significant-spec as the original Lume Cube (which went to one hundred feet and output one,five hundred lumens), but at 50 % the size and 50 % the cost, it may well just be the ideal match for individuals who have distinctive wants from their lights cases.
“There’s a bit of a change in philosophy concerning the lights,” Sherry tells me. “Lume Cube is almost indestructible. You can operate over it with a truck if you want. It was built to be a superior match with the GoPro cameras, which are notoriously undesirable in small gentle. The serious sports activities angle meant that the original Lume Cube experienced to be ultra durable and tremendous vivid.”
The photographic landscape has transformed a lot since 2014, on the other hand: The variety of individuals filming and streaming with their smartphones has gone through the roof. Smaller cameras are considerably happier in small gentle than they utilized to be, and the relentless concentration on indestructibility is less essential to the latest era of filmmakers.
The company’s Kickstarter marketing campaign is heading live any 2nd, you can locate the url to the marketing campaign on the Lume Cube web site.