Luxe to end door-to-door valet service, will launch ‘new service’ this summer

Luxe started as a company that promised to make parking in busy cities considerably less awful with an app that summoned blue-jacketed, scooter-carrying valets to your site to whisk away your car until finally you wanted it again. It would seem they are pivoting away from that original vision.

Buyers began getting e-mails this afternoon like the a single under, promising “a new service” by summer of this year:

We started Luxe 4 several years ago to deal with the dilemma of scarce parking in urban facilities — when also serving to to build the city of the foreseeable future. Alongside the way, we’ve saved our prospects countless several hours and we’re incredibly grateful to have aided you reclaim some of your precious time to emphasis on the vital points in daily life when we took care of your car.

Currently, we have a pair pieces of information to announce. We are launching a new provider in the Summertime of 2017 that would make locating parking and servicing your car even a lot easier. We will tell you more when the launch date nears. Stay tuned! Nonetheless, as a end result, we will no for a longer time be continuing our doorway-to-doorway valet provider in San Francisco after Thursday May 25, 2017.

…

If you’d relatively cancel in advance of 5/25, please let us know [email protected] and we will refund you for any unused days on your current billing cycle.

Thank you again for being an priceless Luxe person. We have look forward to serving you at the time again in a couple of limited months.

We have attained out to Luxe for remark, but the company experienced not responded at the time of publishing.

Update: Curtis Lee, the CEO of Luxe, just confirmed the alter on Twitter, saying that the company has “plenty of cash” but is “changing direction”

The company has raised more than $75 million to date, according to Crunchbase, with its most new round coming in at $50 million in April of 2016.

Update #two: Lee also confirmed to me that Luxe is ending its valet provider in all cities in which it is at this time operating, not just San Francisco. He also says that the new provider will be “different” from the Luxe-branded parking garages they declared in March, but “along the same vein.”