Mobile advertising startup Databerries raises $16M

Databerries is asserting that it has lifted $16 million in Series A funding — income that will enable the Paris-headquartered firm launch in the United States.

The startup describes its solution as “real lifestyle concentrating on.” It is effective with brick-and-mortar shops to direct their adverts at buyers who have been to their keep or a competitor’s keep, then allows those retailers to measure when their ads actually result in keep visits.

The platform was to start with introduced in December 2015, and the firm claims it is effective with much more than 100 businesses, such as Toys R Us and McDonalds.

The new funding was led by Index Ventures, with participation from ISAI, Mosaic Ventures, previous Criteo COO Pascal Gauthier and previous Criteo President Greg Coleman (now president at BuzzFeed).

If you are asking yourself about the Criteo link, CEO Benoit Grouchko was previously a manager at the French adtech firm. Grouchko launched Databerries with COO François Wyss (a previous Googler who’s major the team in the US) and CTO Guillaume Charhon.

“Databerries features shops a visitors acquisition alternative that is effective for offline promoting, but also leverages the on the web promoting benchmarks the market has turn into made use of to: exact concentrating on, personalization, efficiency measurement and return on expenditure optimization,” Grouchko reported in the funding launch. “As a result, Databerries is leveling the taking part in area in between pure ecommerce and brick and mortar.”

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