PR analytics startup TrendKite raises $16.3M

TrendKite declared nowadays that it has lifted $sixteen.3 million in Sequence D funding.

The corporation says it will help businesses understand the affect of their news protection and public relations system — like which content articles are driving the most recognition of their brand, the complete audience which is remaining arrived at by the coverage and the sentiment of that protection.

TrendKite also displays you how a great deal of the dialogue you handle compared to your competition. (Speaking of competition: Yet another PR analytics startup, AirPR, declared a $five million round earlier this 7 days.)

The corporation says it is effective with firms which includes Nike, Campbell’s Soup, Hershey’s, Asana and Squarespace. It also says its annual recurring profits has developed to tens of thousands and thousands of dollars.

The round was led by Adams Street Partners, with participation from Battery, Noro-Moseley and Mercury Fund. TrendKite has now lifted a complete of $35 million.

“The use of proceeds will of course go to continuing the awesome expansion we have realized by quantifying the affect PR has on the company,” CEO Erik Huddleston advised me by way of email. “However, we see a more substantial opportunity to tightly combine PR into the rest of marketing. We see that as the essential to redefining PR as the attained media leg of the built-in marketing stool.”