Reefill wants you to drink more tap water

Reefill is a New York-based mostly enterprise that desires you to prevent getting bottled water. Their procedure, which will be set up in delis and quickly food dining establishments, allows you refill your water bottle for totally free with filtered faucet water that ought to, in principle, be better than the swill you presently get from water fountains.

The founders, Jason Pessel, Andrew Betlyon, and Patrick Connorton, initial labored on the notion throughout the 2015 Feel Further than Plastic accelerator but they’ve been lifelong friends. They bootstrapped the initial number of stations and won grants from NYU and the 2016 New York StartUp! Company Program Competition. They are elevating $five hundred,000 to make a pilot network of 100 locations in New York and have started out and Indiegogo marketing campaign to elevate far more resources.

“Reefill has positive aspects about each in that it presents the purchaser with a merchandise of equal quality and ease to bottled water, only without having the squander and large expense, and is significantly far more easy than water introduced from dwelling,college, or perform considering that the purchaser on-the-go will need not fear about functioning minimal our dense network makes it possible for for regular refilling and allows associates have lesser, collapsible water bottles,” stated Pessel.

The procedure functions by means of RFID and an application. When you technique the station you unlock it with your bottle and get sweet, sweet filtered water. The application shows in which Reefill stations are concealed and you spend $one.ninety nine a thirty day period for accessibility.

The procedure also maintains user data and can notify merchants and likely advertisers about well-liked spots in the town. Lastly, it retains you from obtaining to inquire the folks guiding the counter for totally free water. Pessel came up with the notion when he was going for walks as a result of New York and couldn’t find a single position to refill his reusable bottle. Out of this annoyance a merchandise was born.

When it doesn’t appear to be like much – a water fountain related to an application, fundamentally – Pessel notes that fifty% of all bottled water will come from the faucet in any case so this just cuts out the plastic-developing and, at $2 a bottle in New York, costly middlemen.