Reshopper is an app for parents to buy and sell used items

At the time in a even though I appear across a corporation that seems like a finish no-brainer. An notion that induces a ‘why hasn’t this been done already’ moment. That was undoubtedly the case when I jumped on a phone with Aja Guldhammer Henderson, CEO of Reshopper, a Danish startup that has constructed a cell application for mom and dad to acquire and market made use of objects.

On the floor, Reshopper may possibly be likened to other hyper nearby flea industry-styled cell apps, these as Wallapop, Shpock or Long gone, but one that targets a certain vertical. That is, mom and dad who want to offload their kids’ out-developed objects. But, with a selection of clever features made specifically to aid match offer and need among mom and dad and shortly-to-be mom and dad, the product operates a ton further than that.

“When you open up Reshopper, which far more than 14 for each cent of our each day energetic end users do far more than ten occasions a working day, you see a feed just suitable for you centered on your actual tastes and the age of your little ones,” explains Guldhammer Henderson. “Parents… don’t want to see every little thing gardening equipment to automobiles to race bikes. They want easy and centered access to what they are searching for, and a location to very easily market what they don’t need.”

Reshopper’s typical shoppers are explained as hectic mom and dad with more compact young ones who both equally acquire and market on the application. “They undoubtedly value that they help you save/make a little bit of money, but they are also fond of the social and sustainable part which characterises Reshopper”.

Now available in Denmark, Netherlands and Sweden, Guldhammer Henderson, who joined the startup as CEO last April after earlier becoming a place supervisor at Airbnb, tells me the following move is to start in the U.K., and that the corporation is actively searching for potential partnerships with traditional parenting on the net boards/publishers.

Metrics-sensible, I’m explained to that far more than 1 million objects transformed palms on Reshopper last calendar year, and that the application has garnered 300,000 downloads and counts around 240,000 end users, of which 90 for each cent are women. Component of its appeal and accomplishment is owing to the startup’s local community developing activities that has witnessed it start in cities by tapping into current parenting or mums networks.

“The local community feeling is powerful and nearby with most exchanges occurring with families in your neighborhood with each individual person having their possess shop,” adds the Reshopper founder. “Every time we make a new attribute we can optimise for our specialized niche person team and differentiate ourselves even further more from traditional labeled, in every little thing from structure to communication”.

Meanwhile, the company’s buyers incorporate Carsten Mikkelsen, an early trader in Just Take in and Miinto, Esben Gadsbøll, Chairman of Reshopper and its initial backer, and most not long ago, Just Take in founder Jesper Buch.

On how the startup options to make money, Guldhammer Henderson says monetization is in its early https://www.jeannineswestlakevillage.com/ levels and that the startup is testing unique initiatives in Denmark as it seeks to discover a way to make profits that does not negatively affect the person expertise.

“We are at the moment testing additional in application obtained features for our super end users and focused ads for mom and dad. In the future we undoubtedly want to do the job with both equally the transaction and loyalty and have some very exciting features coming out in the following months,” she says.