• Startups
  • About Us
  • Contact

    Sense sleep tracker maker Hello is shutting down


    Hello, the makers of the bedside sleep tracker Sense, is shutting down as after looking for a buyer, according to a blog post from the company. The news was first reported by Axios, which said the company has laid off most of its employees and sought a buyer of its assets.

    We’ve also heard that the details via Axios are on-point, including talks with Fitbit for the company’s assets with no outcome. We’ve also heard that some of the engineering team will — unsurprisingly — be headed to sleep startup Casper. That team will be part of the company’s San Francisco R&D team. Casper sells a wide portfolio of sleep products like the mattress, sheets, pillows, and of course a dog bed.

    The company was valued between $250 million and $300 million in a financing round in 2015, when it raised $40 million in a round led by Temasek. The company raised $2.4 million on Kickstarter for its first product, but since then has tried to roll out new features like a version with voice recognition late last year. That last unit was priced at $149.

    Hello positioned itself as a sleep tracker that you wouldn’t have to wear on your wrist, instead sitting somewhere in your room with a small tracker that fits inside your pillow. Sleep tracking has increasingly become a component of a lot of fitness and health tracking, with there even being a “Bedtime” function baked into iOS.

    Hello also aimed to make its service equal parts software and the actual physical hardware. The goal would be to make sure users get to optimal sleep environments — whether with white noise or having a comfortable room — and try to keep those environments consistent and build up good habits around sleep.

    Sense app on smartphone

    Inevitably, though, these kinds of bedside hardware products face an existential risk from voice-powered assistants like Alexa and Google Home (and, soon, the HomePod). While these products aren’t necessarily branded around sleep, it doesn’t seem like too much of a leap to bring those kinds of features to things like the Echo and Google Home. It could turn out to be as simple as saying, “Alexa, please slowly turn the lights on at 7 a.m. and make sure I wake up.”

    And hardware is a different beast than just creating an app that builds better sleeping habits. In August last year, the company said it would begin selling Sense at Best Buy and Target. That means that a startup like Hello suddenly has to grapple with complex problems like supply chain management and distribution, as well as the right marketing to ensure that people actually end up buying the tracker off the shelves. The company hired a new CMO from DoorDash in September last year.

    I’ve reached out to CEO James Proud, an early Thiel fellow, for some additional detail and haven’t heard back yet. We reached out to Casper, which also hasn’t responded to a request for comment yet.

    Featured Image: Hello



    Recent Articles

    How to Wear Animal Printed Mask Without Looking Like an Idiot

    A portion of the advantages of Online Hospital Management Software incorporates Reduced Paperwork, basic access to reference records, strong charging of various administrations, upgraded...

    Things to Consider Before You Purchase a Home Security System

    Although some easy system installations can be done on your own, you may have to hire a professional handyman and pay to get it...

    Role of The Bank Coaching Institutes in Your Success

    Aditi Khemka is associated with a top in Kolkata who considers that it is very important to make sure to choose a good institute...

    India records another surge in daily coronavirus cases

    NEW DELHI, Aug 29 (Reuters) - India reported 76,472 new coronavirus cases on Saturday, slightly lower than the record breaking numbers of the past...

    Andrew Marr today revealed he was leaving the BBC after 21 years, including 16 years fronting his Sunday morning political programme – and will...

    The report concluded that despite the problems and restrictions of Covid last year the Trust had done all it could for Victoria and she...

    Related Stories

    Stay on op - Ge the daily news in your inbox