• Startups
  • About Us
  • Contact

    Acast introduces programmatic ads to its podcast platform

    Acast says it’s time for podcasts to embrace programmatic advertising.

    With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising — think of how many podcasts still play the same outdated ads when you download old episodes — but launching a marketplace for programmatic (i.e. automated algorithmic) ad-buying is the next step in that evolution.

    The marketplace will be powered by technology from AdsWizz. Acast’s Chief Revenue Officer Ross Adams said that rather than making one-off ad deals, this will allow marketers to run campaigns across the company’s 1,400 shows with “all the usual kinds of targeting options” that you get with programmatic, including age, gender, location and interests.

    Adams is hoping the automation and targeting will attract brands that have been willing to advertise on digital music services like Spotify and iHeartRadio, but have stayed away from podcasts because of the limited technology. (Those limitations, he suggested, are why so many podcasts seem to be sponsored by the same handful of startups.)

    As for Acast’s podcasters, Adams said many of them don’t have large enough audiences to either attract or make much money from custom sponsorships. With the programmatic marketplace, they don’t have to spend any time or resources dealing with advertising — the ads will just be placed automatically.

    “Just release your show and know that you’re starting to build a revenue stream,” Adams said.

    Featured Image: JaaakWorks/iStock/Getty Images


    Recent Articles

    Vernode announces launch of new Cloud Hosting packages

    Vernode, an Estonia based web hosting company Vernode provides premium web and cloud hosting solutions for business owners, entrepreneurs and developers, announced...

    Astro lets you manage your inbox from Slack, check email hands-free with Alexa

    Astro is today rolling out a new bot that merges Slack and email. The bot will allow you...

    Submission management startup Submittable raises $5M

    Submittable, a startup used by more than 9,000 companies to manage submissions, has raised $5 million in Series...

    Baby food delivery service Yumi launches with $4.1 million in seed funding

    Yumi, the Los Angeles-based baby food delivery service co-created by former TechCrunch and Wall Street Journal reporter Evelyn...

    Revolut launches business accounts in U.K. and Europe

    Revolut, the London fintech startup that offers a card and current account features, coupled with low currency exchange,...

    Related Stories

    Stay on op - Ge the daily news in your inbox