Gfresh raises $20 million to transform the way seafood is bought and sold

Seafood intake is soaring in China, along with boosts in common disposable revenue there. But reside, edible fish and shellfish are challenging to obtain, provide and transport across borders inside of and outside of China.

As a end result of the complexities in shipping reside fish, and complying with health and fitness and customs polices, tons of seafood are wasted just about every year, at a time when our oceans are previously around-fished.

Now a Shanghai-primarily based startup termed Gfresh is constructing a cellular marketplace and logistics provider to enable field players obtain, provide and transport reside seafood as successfully as probable all through and outside of China.

The organization has elevated a Series A spherical of venture funding of approximately $20 million (CNY ¥100 million) from Riverhill Fund, an Alibaba affiliated venture business, and Legend Money, an early backer of the Chinese social media system RenRen, according to Gfresh cofounder Anthony Wan.

The offer shut in August. But at the Qingdao Seafood Expo in China right now, Gfresh disclosed that Alibaba cofounder Simon Xie Shihuang is becoming a member of its board of administrators.

The startup, which spun out of a huge home furnishings shipping and logistics company termed Regs Team two yrs ago, has previously processed far more than $two hundred million well worth of wholesale reside seafood orders.

Gfresh is a mobile marketplace for sales of live seafood.

Gfresh is a cellular marketplace for revenue of reside seafood.


It presently gives an Android, iOS and World wide web app, but customers most usually accessibility Gfresh by way of Android right now, Wan said.

On the fishery aspect of their system, Gfresh asks customers to listing their inventory, with notes about origin, species and top quality of their catch, and established a listing rate. The suppliers see aggregate pricing and desire data which can guideline them in developing a rate.

When a buyer procures reside seafood by means of Gfresh, the organization will take their payment into an escrow, or GPay, account.

For scaled-down shipments, Gfresh batches bins alongside one another, and exports them in a shared container, handling all the correct customs and health and fitness-associated paperwork in disparate markets.

On arrival, Gfresh picks up the reside seafood imports at a specified port or airport in a refrigerated truck.

Gfresh provides reside seafood orders to wholesale buyers’ doors, where by a organization inspector will take a video clip at the time the get is gained. The plan is to file any probable troubles, for instance a particular range of dead lobsters in a crate, or very low levels of seawater in a cargo of swim bladder, a luxury fish.

When there are challenges with a cargo, Gfresh special discounts the prospective buyers and pays out the rest to the sellers according to pre-arranged terms. Eventually, Gfresh expects prospective buyers will be snug recording their have films by way of smartphones or tablets for top quality command functions.

This kind of file holding and escrow accounts are helpful for scaled-down, or artisan fisheries that may possibly not have experienced the funds to vacation close to the environment to get to know probable prospective buyers, or to safeguard by themselves versus fraudulent statements.

Batching of orders by Gfresh tends to make it probable for scaled-down fisheries to provide their confined quantities without the need of owning to bow to exporting partners’ pricing demands.

Wan spelled out, “While marketplaces and applications have previously remodeled the way you can ebook a lodge home, or obtain sneakers, the seafood field was continue to run on handshakes and faxes until eventually we developed this.”

Gfresh cofounder Anthony Wan.

Gfresh cofounder Anthony Wan.

The organization which has offices in massive seafood manufacturing hubs, which includes Auckland and Sydney, Australia, and Vancouver, Canada, intends to use its funding for selecting, geographic enlargement and to launch a new “reverse auction” characteristic inside of its marketplace.

In the seafood field, where by inventory is perishable, reverse auctions have been the most well-known kind of bidding at big markets from Seattle to Sydney, Wan said.

Prolonged-time period the organization ideas to make its companies and app accessible outside of Asia, and to extend it to address other industries with really perishable, difficult-to-ship inventory, like refreshing, if not residing, fish and fruit.

Featured Graphic: Gfresh







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