Meet the startups that just pitched at EF’s 7th Demo Day in London (and our top picks)

Organization builder and early-phase investor Entrepreneur First’s Demo Day for its seventh London cohort has just taken area. The function, held in Kings Cross, observed 18 newly outed startups pitch their wares onstage to traders, press and other actors in the European tech scene.

But in advance of I give a rundown of the presenting corporations, which include our top rated a few picks, here’s a swift reminder of how EF is effective and what has created it a major player in the U.K. tech startup scene.

Launched again in 2011 by Alice Bentinck and Matt Clifford, the so-named “talent first” investor targets the finest technical talent in Europe and past — both of those new graduates and, increasingly, people already doing work at tech corporations — and invitations them to apply to its six-thirty day period program wherever they type teams and in flip observed startups.

The EF program includes financial support in the type of a regular stipend for dwelling costs when founders discover their co-founders and decide on an idea. This is then adopted by £10,000 in pre-seed funding, in addition to business room, lawful and administrative support and mentoring and tips from the EF team and exterior business owners from the wider U.K. startup scene.

Upon graduation from EF there is more support in the type of a £70,000 convertible be aware to aid each individual corporation bridge the gap to a next funding spherical.

It is this “pre-team, pre-idea” approach that sets EF aside from other accelerators, when, as we have pointed out earlier, the emphasis on technical expertise is manufacturing some pretty appealing outcomes.

EF’s most important (albeit only important) exit to day was Magic Pony, bought to Twitter for a reported $150 million and making a huge return for EF alone and the one-yr-old startup’s other early traders.

EF has also raised two resources of its possess. Final yr it declared its £40 million “Next Stage Fund” to incorporate to the £8.four million previously raised.

The new investment decision automobile, which is vast majority backed by the U.K. taxpayer-funded British Organization Bank and also counts LPs these types of as Imperial University, Sir Charles Dunstone’s Freston Ventures and Isomer Capital, is charged with co-investing in graduating corporations at the seed and Sequence A phase.

Since 2011, EF claims it has worked with 450 folks to make more than 100 startups that are now valued in excess of $500 million, apparently.

Onstage, Alice Bentinck, co-founder of Entrepreneur Very first, exposed that cohort 7 also sees a 3rd of its teams possessing female founders, which, let’s just say, is a important enhancement on earlier many years. That’s a thing EF is doing work tough on, which include by way of its sister group Code Very first: Women.

Commenting on EF’s seventh London Demo Day, Bentinck claims: “This cohort signifies 1 of our most numerous still, in phrases of ideas and industries that they are doing work in, and their collective backgrounds. There are above 20 nationalities represented in this cohort, eight of the founders are PhDs and across the team of 35 folks, there have been above sixty educational publications and above 750 citations in papers. The ideas that the teams are doing work on, carry on to set their sights on higher ambitions.”


Scalia is building what it describes as a “unified solution details platform” for the e-commerce sector. The — likely, huge — challenge it is placing out to address is that seventy one % of solution listings are inaccurate, incomplete or just simple incorrect.

That’s since there is no standardization in details, in phrases of solution schema and definitions, and details structure.

This, claims the startup, is the root trigger of brand name hurt on the provider side, and retailer side, and qualified prospects to higher solution returns (since prospects conclusion up with incorrect orders staying fulfilled).

To address this, Scalia’s details exchange platform uses device studying to make solution mapping uncomplicated, in addition to enriching existing details employing laptop vision for up to seventeen details factors.

The outcome is that the corporation aims to be the solitary supply for solution details. Or, more ambitiously, a “universal details layer for the e-commerce sector.”

“Product standardization doesn’t seem captivating, even if you set it in a French accent. But it is unavoidable,” explained the Scalia founder ending his pitch.


Transformative is doing work on what it calls “predictive healthcare as a result of deep studying.” They have developed a patent-pending algorithm, dubbed cardioAI, that is able to forecast the onset of sudden cardiac arrest, permitting for advance warning and planning for intervention.

Dependent on the premise that predictive analytics is the critical to improving upon healthcare, Tranformative’s AI-run algorithm detects small changes in physiology, permitting for prior warning and state-of-the-art intervention for clients at threat.

The startup’s prototype statements a 91 % accomplishment charge at predicting cardiac arrest four minutes in advance of an incident. The purpose is to extend it to an hour.


“By 2025, you will be able to hail a flying motor vehicle,” opened the Marble founder, which, by the way, marked the a centesimal pitch in EF’s background.

Just after supplying the caveat that “moonshot” tasks from the likes of Google are also doing work on flying autos and that they will need to have to cross major technical and legal hurdles, he described how the corporation is getting a head begin by building autonomous electrical plane for maritime surveillance.

Specially, these are intended as low-price tag, modular, aerospace-grade unmanned flying vehicles.

Bonus: Observe

Admittedly, it was unattainable to opt for just a few top rated picks from EF7, so I’m sneaking in a reward fourth decide: Observe is described as the world’s first AI automation platform for fish farms.

The idea is to change a pretty manually powerful system that includes employing video clip footage and other sensors to maintain optimum feeding in phrases of getting the fish as huge as attainable as fast as attainable and as inexpensive as attainable.

Overfeeding wastes foods and lowers margins, when underfeeding indicates the fish really don’t expand fast sufficient to be rewarding.

To address this, Observe uses laptop vision and device studying to simplify the feeding system on significant-scale fish farms: how much to feed and when.

It has partnered with the primary grower of salmon, indicating the startup has “5 million fish to train our details sets on.” The ultimate purpose is to make fish the most sustainable foods supply in the earth. Or, in the founder’s possess text, they are likely to “capture the market hook, line and sinker.”

Oh dear.

If any of EF7 or earlier cohort customers would like to stay in touch, I’m @sohear on Twitter or you can read through how to pitch me here.

The comprehensive record of presenting teams (in their possess text)

Eyn brings together state-of-the-art experience recognition strategies with novel facial anti-spoofing to renovate the smartphone into a authentic-time biometric ID verification device.

Sentient Devices uses deep studying to provide customer knowledge to the connect with centre sector.

OilFront transforms the way delivery corporations purchase gasoline in a market well worth more than $200 billion per yr.

Get Scalia
Scalia is the unified solution details platform that powers the e-commerce sector.

Observe Technologies is employing synthetic intelligence to automate fish farms.

Transformative enables predictive healthcare as a result of deep studying.

Proportunity points out and forecasts the authentic estate market employing device studying.

Multiply is employing AI to provide holistic economical tips to thousands and thousands.

Best Labs is building synthetic intelligence for highly controllable farming environments Their state-of-the-art deep reinforcement studying algorithms flip intuition into science, multiplying the profitability of greenhouses.

Scape is a 3D-mapping corporation centered on augmented truth.

Lendr is a reverse-auction platform for home loans.

Plotist is the first story-centric creation administration platform that brings alongside one another the whole creation team about the story they are telling.

Marble is building the long term of autonomous electrical plane. We have now started with a breakthrough maritime surveillance plane.

Creative AI presents each and every organization the electric power of a committed internet marketing team.

ThinkSono empowers any healthcare expert to diagnose deep vein thrombosis (DVT) at the point of care.

Predina Technologies is the AI platform for predicting and mitigating threat in autonomous vehicles.

Selerio unlocks untapped advert earnings in video clips with authentic-time, specific, solution placement.

Phoelex is revolutionizing details facilities with transceivers that are 5x less expensive, 10x lesser and 3x more power-productive.







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