You know when you established up a website and you add a Google Analytics tracker to see how many guests you have? What you’re basically doing is supplying Google and other get-togethers obtain to your stats and end users. Sure there are privateness protections in area and matters aren’t all that terrible but what if your website or application is particularly sensitive? Then you use a little something like Piwik or, now, Piwik Professional.
Piwik is a entirely absolutely free and open up resource analytics software akin to Webalizer, the analytics tool of choice for web-sites circa 1999. Piwik is the subsequent generation of that product and the title sounds like “little beer” in Polish, which is also really interesting.
Created by Maciej Zawadziński and Piotr Korzeniowski Piwik is a proudly Polish product and is fairly common with the stability conscious established. They not long ago elevated capital from the Warsaw Equity Group to bring out a new “marketing technological innovation suite that will offer facts-sensitive companies with 100% regulate of their facts and compliance with privateness restrictions.”
“Piwik Professional is producing a detailed marketing technological innovation stack, which features web and cellular analytics, a facts administration system, tag administration, and information personalization. This marketing suite will offer any company or group 100 p.c facts ownership and privateness compliance in an on-premise or cloud atmosphere,” reported Zawadziński.
Zawadziński began a single of the first blog promoting platforms in Poland and marketed two companies in advance of doubling down on Piwik Professional. Korzeniowski labored at HP and KPMG. They are now supplying analytics fro Hewlett-Packard, Accenture, Federal government of Netherlands, and the European Fee.
This is a single of the premier investments in the location to day – I’ve been adhering to matters over there for a while and funding is challenging in Central Europe – and it details to a way ahead for tech-savvy and privateness-leaning startups in Poland and all Mitteleuropa. Privacy, as they say, is really important.